Public Relations

The ongoing success of the CID requires continued positive support from the property owners and the community. As a public-private partnership, this interaction and communication is essential. As the standard of economic development in Georgia continues to increase with the expanding impact of CIDs, the competition for commercial investment becomes stronger. To maintain the credibility and image that was created during formation, a professional and intentional public relations plan is essential. This is necessary to assure all CID members, local government officials, and potential investors that the CID will achieve the promoted goals and projects. An ongoing plan makes the renewal years much less stressful and more believable. Skyline Strategy believes this is an important piece of a cohesive plan.